There is a lot that goes into maintaining brand consistency. Whether it’s the design, messaging, communication, or the identity you want to create. Think of it like this, you’ve devoted hours of your time to build a look and feel for your brand. You have… - Identified the target audience …

Have you ever thought about how brands have the ability to make their mark and captivate a potential audience? Products, services and offerings are the key. However, a brand that is able to differentiate itself from others, can help it to stand out. Touchpoints, they all matter Everything from billboards, websites and social media…

A ‘brand’ refers to a look and personality. It’s a feeling that we get when we think about it. It is expressed in many different ways. With our senses, we can see, touch, and sometimes even smell brands. How does a brand get to this level of ‘sense’? One of…

The way I see it is that once the foundations of a brand are in place, those behind the brand know what to do next. A branding design process should help brand owners to: Understand the need for a strong brand and identity Know the values and mission and have…

Importance of Branding Communications. Right now As the world of marketing and communications continues to grow and change (by the minute), the role of ‘brand’ has become even more important. Creating and delivering messages that promote and reinforce the brand’s essence is a critical part of any strategy. A strategic…

Is it possible to give a ‘brand’ of human traits? How can we apply behaviours, symbology and messaging to a brand to make it easier to identify with? Can we think of a brand, as a person? ‘Brand Archetypes’ have been around for a while. They can be used to…

Excellent design complements and reinforces a business and its brand. Branding has undergone massive changes over the last few years. A brand goes beyond the picture or logo identity we use to identify one business from another. …

Brands are built by people. Brands are in the minds of customers, investors, employees, media and more. Infusing personality (or personalities) into a ‘brand’ is what helps to create an authentic connection that is remembered. Design, messaging and communication all go hand in hand. They provide a prime opportunity to…

Our minds work extremely fast… Within a split second, we make decisions that can determine whether we want to engage with something, or simply let it pass us by. Design and branding can be crucial here… It might not be apparent straight away, but we are exposed to ‘design’ throughout…